Apple boosts spending on creating ChatGPT-like technology
“Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.” Apple CEO Tim Cook is on record as saying that recent advances in generative AI are “very interesting” but has also said that Apple is going to be “deliberate and thoughtful” in its approach to the technology – so watch this space. Some people are concerned about the ethics of using generative AI technologies, Yakov Livshits especially those technologies that simulate human creativity. Humans are still required to select the most appropriate generative AI model for the task at hand, aggregate and pre-process training data and evaluate the AI model’s output. Today’s generative AI can create content that seems to be written by humans and pass the Turing test established by notable mathematician and cryptographer Alan Turing.
Because for all the promise of this kind of AI, the game to make it run natively on edge devices has already begun, and Apple has put so much work into building its Neural Engine it would seem strange if it didn’t have a few cards to play. Listen to The MacRumors Show in Apple Podcasts, Spotify, Overcast, Pocket Casts, Castro, Google Podcasts, or your preferred podcasts app. Overhauled app designs, improvements for cyclists and hikers, new health insights, and more for Apple Watch. Cook also noted that AI is present in features found on iPhones and Apple Watches today, including fall detection, crash detection and electrocardiogram (ECG) functionality. Cook provided few details, keeping to Apple’s long-standing strategy of retaining a high degree of security about its future efforts.
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But it came as a surprise to some to learn that the MagSafe Battery Pack was deleted when the new iPhones were revealed. Apple is also working on a large language model of its own called Ajax, which will help it compete with the likes of Microsoft Corp. MSFT backed OpenAI, Alphabet Inc.’s GOOG GOOGL Google PaLM2 and Gemini, and Meta Platforms Inc.’s META LLaMA.
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policyLearn more (Opens in a new window) . Delivering an interesting AI product is not the only problem Apple needs to address. Apple, though, has rarely been known as a first mover for AI and has tended to wait until consumers begin to demand certain technologies.
Siri, in particular, has faced multiple roadblocks to meaningful improvements. Employees were apparently briefed on Apple’s large language model and other AI tools at the company’s annual AI summit last month. Apple engineers, including members of the Siri team, have reportedly been testing language-generation concepts “every week” in response to the rise of chatbots like ChatGPT.
Apple has typically adopted a wait-and-see approach around emerging technology, and that has often worked for the tech giant. For instance, the iPad wasn’t the first-ever tablet, but for many, including CNET editors, it is the best tablet. The search giant launched its inaugural foldable phone, the Pixel Fold, at its developer conference in May – and it hasn’t been making phones for as long as Apple. There are rumors, however, Yakov Livshits that a foldable iPhone, possibly known as the iPhone Flip, could go to market in 2025. Chipmakers such as Qualcomm see edge processing of such tasks as an essential way to cut the costs or the tech. Google is adding the technology behind Bard to the Google search engine to enable complex queries to be distilled into digestible answers, and Microsoft is expected to follow a similar path by integrating ChatGPT into Bing Search.
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“We need to keep in mind that generative AI is not only about generating text but also other types of content like graphics,” Will Wong, of market researcher International Data, told CNET. “Thus, it will be an area that is favorable for Apple to look into, especially if there is an AR/VR headset that comes into its product portfolio.” Based on remarks from CEO Tim Cook, it seems like Apple may be taking a similar approach with generative AI. “We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, ” Avi Greengart, analyst at Techsponential, told CNET. “Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.” Apple hasn’t publicly waded into generative AI yet, even though AI has long featured in its software products.
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A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.
- Adobe’s Firefly Generative AI has been in beta testing this year and now the advanced features have launched for all Creative Cloud users.
- Apple’s new virtual assistant summarizes text and answers questions based on data it has been trained with, and is being used internally for product prototyping, according to the report.
- Deepfake technology is being made available to all in the form of software tools such as FakeApp, DeepFaceLab,.and Zao, Wombo, Reface, among others are some deepfake apps that people use just for fun.
- “While the product lineup for 2023 will probably let Apple meet financial targets this holiday period, it really just serves as a stopgap for 2024, when larger changes are planned,” Gurman said.
- “We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives,” said Cook explaining the increase in spending, which has gone up by $3 billion this year.
That’s one reason why people are worried that generative AI will replace humans whose jobs involve publishing, broadcasting and communications. Analytics Insight® is an influential platform dedicated to insights, Yakov Livshits trends, and opinion from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.
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So if I ask about where someone lives or the address of a company and it gives me the answer, I can’t request, “Take me there” because it doesn’t know what “there” means. I’m afraid I’ve gotten spoiled by GPTchat engines with which I can make backward references. While Apple may not announce a SiriGPT anytime soon, if ever, expect more advancements from the company in the area across its platforms. Many expect the developer tool Xcode could be Apple’s next target for adding an AI tool. Apple is rumored to be working on a ChatGPT-like product internally, though it may never see the light of day. Mark Gurman suggests some kind of Apple AI app could arrive in 2024, though Ming-Chi Kuo believes Apple is further behind than that.
We don’t know any of these answers yet, but it may be something everyone knows by the time the California sun sets on the special Apple developer event at Apple Park on June 5. The Bloomberg report said several teams are involved in the latest AI effort, which is led by John Giannandrea, the company’s head of machine learning and AI, and Craig Federighi, Apple’s top software engineering executive. Apple has, however, subtly pushed advanced AI in some of its products such as Apple Photos, on device texting, and the recently launched mixed-reality headset Vision Pro. Still, analysts say the company is behind peers in incorporating the new technology. In an interview with Reuters, the Apple CEO said its $22.6 billion spending on research and development is driven by investment AI technologies, including generative AI. This was in response to the Thursday earnings call, when Cook addressed questions about Apple’s consumer approach to AI.
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Since Siri was the first widely accepted AI assistant, it’s strange Apple hasn’t emphasized this tech more. She believes generative models in immersed environments like the metaverse make it possible for a company to learn what you like and what you love. So when you see that an interaction with a digital twin elicits a positive reaction in that environment, someday generative AI can alter what you see next and personalize the experience for the sake of monetization. However, Mantegna says, Apple has built a reputation for prioritizing user privacy and security.
Adobe’s Firefly Generative AI has been in beta testing this year and now the advanced features have launched for all Creative Cloud users. Apple faced supply chain issues in 2021, delaying the delivery of the iPhone 14 Pro after protests around Covid-19 shutdowns temporarily closed its Chinese manufacturing hubs. The company has talked about diversifying its supply chain process, which could take decades. “As one of the biggest companies in the world, Apple is doing something around AI, but it will not be as buzzy as ChatGPT. When Apple uses AI, they do so more to enhance their technology,” said Forte. “It’s not a choice for Apple as AI is an arms race for Big Tech with $1 trillion of spending slated for the next decade,” Wedbush analyst Dan Ives told Insider. “Microsoft and Google’s announcements will speed up the clock on Apple and around its AI strategy, and time is ticking.”
GenAI is capable of producing highly realistic and complex content that mimics human creativity, making it a valuable tool for many industries such as gaming, entertainment, and product design. Recent breakthroughs in the field, such as GPT (Generative Pre-trained Transformer) and Midjourney, have significantly advanced the capabilities of GenAI. These advancements have opened up new possibilities for using GenAI to solve complex problems, create art, and even assist in scientific research.
But Apple excels at the kind of interface design that makes subtle AI-powered features work. AI Dungeon – this online adventure game uses a generative language model to create unique storylines based on player choices. Artbreeder – This platform uses genetic algorithms and deep learning to create images of imaginary offspring.